Background: Reid’s is an Air Conditioning and Refrigeration specialist from Chinchilla. Bill and Kath from Reid’s required a new fresh identity for their business, including a logo for both print and digital applications and business cards. 

Deliverables: A fresh, crisp blue colour palette created consistency throughout the branding. The new logo is clean, simple, friendly and approachable, incorporating an icon into the brand name to represent cool, fresh air and create some visual interest in an otherwise understated design. This icon can be used on its own as well as appearing within the full logo suite.