Background: Gold Coast based Stand up Paddleboard hire business, Go Vertical requested multiple concepts from a team of designers at Liveworm Studio. They wanted to rebrand their business with a modern coastal feel appealing to a younger target market and were looking to move away from their current branding.

Deliverables: To streamline the look and feel of the business, a clean word mark with geometric elements was the best way forward for this rebrand. The concepts submitted to the client were similar in their minimal, sans-serif word mark, with each differing in accents which all played on the word “vertical” with the use of an arrow within the logo.